Today Is Present
Today Is Present
NTNY_5thFlr_NSW_533.jpg

The Fifth Floor

At 6 East 57th Street in Manhattan sits Niketown NY. And on the fifth floor, is this re-concepted and redesigned home of Nike Sportswear.

From entrance to footwear drive aisle, each moment and every angle was considered and crafted; down to even the five changing rooms. Each one aligns with a different Nike Sportswear icon story.

The Fifth Floor

At 6 East 57th Street in Manhattan sits Niketown NY. And on the fifth floor, houses this re-concepted Nike Sportswear floor.

From entrance to footwear drive aisle, each moment and every angle was considered and crafted in this multi-day install; details down to even the changing rooms; each of the seven rooms bringing to life a different Nike Sportswear icon: AW77, Dunks, Air Max, Windrunner, Cortez, Eugene Track Jacket, and AF1.

 

cD: heather amuny / AD + Design: CYNTHIA TUAN / retail ad: jon roy, dennis seydel / 
Design: youngran ryu, Darrin crescenzi, sara schmidt / retail photography: charles chesnut