East Los: Nike Community Store Photography
Defined by an iconic entrance arch, Whittier Boulevard serves as the heart and soul of East Los Angeles. It also introduces the location of Nike East Los, Nike’s latest Community Store, located at Whittier (on the Latino Walk of Fame) and S. McDonnell Avenue.
Leaning into reportage-style photography; set the creative tone and led the art direction over retail, OOH, social and activations assets. With this style of shooting, representative casting and authentic locations were key components to igniting local engagement through sport.