What Do You Want To Eat?
There are those rare moments when you have a unicorn of a client, and as a creative, the smartest thing to do is to get out of the way.
In telling the New Seasons Market story, a home-grown grocery store chain with a heart, it was an exercise about stepping back. We didn’t have to dig deep to tell an authentic story, it was simply showing it and telling it when that was relevant to their consumers. In answering the age-old question, “What Do You Want To It?”, we showed what makes New Seasons, as a store, so heart-able and special.
Sherpa’d client and team through Brand Video concepts, script, storyboarding, casting, art direction, editing/post.