We Run This City
We Run This City was the first campaign to rollout globally, introducing the rebrand of the Nike Global Running as a category.
With this launch, we saw Nike Running’s sharp point shift from the track to the cities. Our muse were city run clubs, as a timely take on the founding Nike ethos: if you have a body you’re an athlete. This campaign highlighted the power and connection to our city, our people and ourselves when we run.